“Link-building” is exactly what it sounds like when it comes to digital marketing; it’s the art and science of getting other websites to link back to yours.
SEO is the acronym for “Search Engine Optimization,” pertaining to how your business’s website shows up on Google, and other sites like Bing.
A good link-building strategy typically takes a long time, anywhere between months to years. However, one well-placed link from the right website to the right audience can lead to higher ROI than the average paid advertising campaign.
You’ll want as many links as possible, but not at the sacrifice of quality.
This white paper goes into the core fundamentals of link-building in a way most others can understand.