E-commerce Seller Financing is a lending company that provides loans for e-commerce and marketplaces sellers. Our client aimed to achieve more visibility on Google and get in front of sellers that are looking for solutions to gain additional funding for their businesses.
Google Search Ads is a platform that allows advertisers to display ads on the highest positions of Google Search Engine. The platform is auction-based, and the advertisers bid for the keywords that they want to trigger their ads.
The goal of the campaign was to collect a higher number of loan applications from online sellers while reducing the cost of the campaign.
Using data from previous campaigns to improve the performance as well as get as many conversions as possible within the budget.
While businesses may want to shy away from investing money into paid advertising, growing any business always comes at an expense, be it hard work, time, investment, or a hard learning curve.
Relying solely on organic traffic can be time-consuming and require even more financial investment in the long term. In the meantime, Google Search Ads can offer immediate and highly targeted traffic that generates sales.
The problem, however, is in executing a Google Ads campaign effectively. Some businesses may test the waters by executing campaigns themselves. Others may rely on the automated bid strategy to maximize conversions.
Our client relied on both. While their efforts did yield traffic and conversions, the number of their conversions was low. Moreover, the cost per conversion and the overall cost of the campaign was higher than necessary.
It is important to assess the past results and tailor a personalized ad strategy that best suits the needs of every specific business and delivers the most optimal results.
Additionally, setting up a campaign and simply letting it run isn’t optimal. It is essential to continuously optimize the campaign and its settings to ensure that ads only display for relevant keywords and budget isn’t being wasted on irrelevant traffic and clicks that do not yield profit.
Relying on the services of a skilled and experienced paid advertising professional or marketing agency is not a must. However, it will save you time and resources as well as attract qualified leads right away so that you can focus your time and effort on what you’re best at.
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