S-Guide* is a wellness blog specializing in holistic health and alternative healing methods.
The aim of the founders was to position their website as an authoritative site in their industry and monetize their blog through affiliate marketing.
Affiliate marketing is a business arrangement in which e-commerce platforms pay commission to their affiliates, other businesses, or individuals, for promoting their products or services.
For an affiliate to successfully promote the products or services of the business that they partner with, they require:
Due to the challenges associated with this case, we chose to focus on establishing the authority of the blog with SEO-optimized content that would drive organic traffic.
One thing is true – Google’s first page results drive traffic. However, ranking on the first page of Google should never be your primary goal.
There is plenty of content that is optimized to rank on the first page, yet it does not provide any value to the readers. Thus, you may gain plenty of traffic. However, if your content does not provide any value to the reader, you will not be able to convert the leads or convince them to submit their e-mail to you.
Another strategy that numerous marketers provide is ranking on the first page for keywords that gain little or no traffic. So, you may rank on the first page for that specific keyword, but the traffic won’t be enough to secure enough sales.
Instead, your first and foremost goal should be providing value to the reader. In very simple terms, Google likes what readers like. If it notices that readers find your content valuable, it will consider your content valuable.
Thus, an increase in Google rank and first-page results can eventually happen as a result of high-quality content marketing efforts.
So, take care of your website visitors, and Google will take care of you.
* Due to the agreement with the brand, we are not using their real name.
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