WHAT IS INFLUENCER MARKETING?
Influencer marketing is the art and science of building a network of ambassadors for your brand. An ambassador is someone who connects your brand with its target audience. What makes an ambassador is typically their social media following. We reach out to them on behalf of your brand and strike a contract with them. They then post to their following about your offer in the way that’s best for them, which is meant to bring sales.
WHEN WOULD YOU NEED AN INFLUENCER MARKETING STRATEGY?
You would need an influencer marketing strategy when you’d like to generate immediate social buzz and credibility for your business and its offer. Let’s say your business lacks social proof, such as a high-level review. An influencer’s opinion can (and often does) take the form of that social proof, which gains the trust of your target audience you need to make sales. Though, what you don’t need is an influencer with a million followers (possibly fake) that aren’t your ideal audience. It’s better to have a small micro-influencer with 10 real and engaged followers who will actually buy, than a huge macro-influencer with 10 million followers who won’t actually care or buy.
WHY CHOOSE US TO BE YOUR INFLUENCER MARKETING FIRM?
You would choose us to develop and execute your influencer marketing strategy for the following reasons:
- The basis of everything we do is typically rooted in our marketing strategy we would have developed for you anyhow, in the first place. This means that we would have already understood your target audience’s psychology enough to know exactly which influencer to reach out to or not, judging them not by the size of their audience but the quality. Meanwhile, we have methods of determining which audiences are real or fake and how much.
- We have over six years of consecutive award-winning experience.
- You can verify our thought-process about how to develop and execute influencer marketing strategies by reading our free works and case studies on the topic.