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Our Services: Paid Advertising

OMI Firm Services Paid Advertising
OUR SERVICES

PAID ADVERTISING

WHAT IS PAID ADVERTISING?

Paid advertising is the method of paying money to a channel (such as Facebook or Google) for exposure to a target audience. It’s performed by first understanding your target audience; this is achieved through market research, and the development of customer personas. The ad is a piece of creative usually combining both audio and visuals engineered to evoke a response from the target audience, leading into a conversion of some kind that (typically) either directly or indirectly makes money.

 

WHEN WOULD YOU NEED A PAID ADVERTISING STRATEGY WITH MANAGEMENT?

Paid advertising is a good choice for gaining fast insights and immediate results with virtually any given marketing campaign.  It’s a means of scaling the sales process to thousands in a single day, per day. Though, it’s important to have a proof of concept verifying that there’s actual market demand for whatever your offer may be. If there isn’t, then you could potentially scale thousands of dollars of loss in a day.

 

WHY CHOOSE US TO BE YOUR PAID ADVERTISING FIRM?

You would choose us to be your marketing firm for paid advertising for several reasons:

  • We’re able to think outside the box. We can do so much more than simply throwing up a basic funnel of an ad to a landing page for cold sale conversions. There are multiple ways you can wield ads, such as when to use a brand-building campaign, not for sales conversions, but for page followers to warm sell to for the longest-term ROI.
  • We have over six years of consecutive award-winning experience.
  • You can verify our thought-process about how to execute advertising campaigns by reading our free works and case studies on the topic.

CONTRACT US

Paid advertising is a pay-to-play game; there’s no way around it.

A single miscalculation can cost you tens of thousands of dollars (or even more) in losses if you don’t adequately plan your branding strategy.

Meanwhile, effective paid advertising requires more than just a certification; it’s both an art and a science. It requires market research for your target audience’s psychology, Darwinian testing between different ad sets, intuition, and creativity to maximize the investment of any given campaign.

 

Don’t gamble with your marketing budget; count your cards, instead.

 

DOWNLOAD RESUME  CONTRACT US

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