Every online business needs a detailed sales funnel to depict the customer’s journey across all of its stages. Setting up a sales funnel can be exciting, but what happens when you don’t get the results you expected? If your sales funnel is not converting, chances are there are parts that need to be addressed and fixed.
In this blog, you will learn the three most common problems you might encounter. In addition to that, you’ll get tips on how you can fix them in order to optimize your sales funnel.
How to Fix Three Common Sales Funnel Problems?
1. Not Getting Enough Traffic
Traffic is essentially the driving force for your sales funnel. If there is not enough traffic, your sales funnel cannot work and provide the results you aim to accomplish.
If the number of people aware of your online business is low, then the chances of moving them from awareness to making a purchase are slim. Therefore, ensuring you bring sufficient traffic to your business will enable you to build a successful sales funnel.
Solution: Explore Different Ways of Attacting New Traffic
There are many ways to attract an audience to your offer that won’t break the bank. If you already have an established brand on social media or an e-mail list (ideally, you should have both), increasing traffic can be achieved a lot faster.
However, if this is not the case for you, you can still leverage social media. It can help you to create a buzz and get people interested in your brand. Here are a few proven ways to increase your traffic.
- Facebook groups. Creating a group on Facebook and building a community is still highly recommended. It can be a place where you communicate with others, share content of value, and stay in touch with them. Facebook groups give you the opportunity to share videos, photos, and other marketing materials. Make sure to incluse relevant links to guide your audience to your website.
- Instagram engagement. Instagram is a great platform to engage with your audience directly. You can also discover new accounts and topics based on the hashtags. You can leverage Instagram by using relevant hashtags and posting valuable content that answers people’s questions and provides simple solutions to their problems.
- Content marketing. Many marketers consider content marketing the most authentic type of marketing. It is a free tactic which helps with engagement, brand authority, web traffic, and brand visibility. Keep in mind that your content needs to be high-quality and relevant to what your ideal audience needs.
- Podcast. Podcasts exploded in popularity in the last few years and more people discover the knowledge circling around, mostly for free. When you deliver interesting content through podcasts, you will witness more people visiting your page or other businesses you can promote through it.
- YouTube. YouTube is the second largest search engine, where people spend endless hours consuming content. Videos are now the most popular choice for content consumption. So, the ROI from video marketing is better than ever, and will continue to drive conversions such as web traffic even more in 2022.
- Guest blogging. Long- form content on relevant websites is a highly effective tactic to attract people to your website. Creating content in niche blogs through collaborations gets more eyes on your brand, while providing answers to the public’s questions.
2. Not Providing Enough Information on Your Landing Page
If your sales funnel is not converting well, it could be because there isn’t enough information on your landing page.
When writing your copy for the landing page, keep in mind that you need to provide all the benefits that people will get when they purchase or sign up for whatever you’re offering. You don’t want to leave anything out!
If your copy is too vague or lacks important information, conversions are unlikely to occur because people will be confused about your offer and ignore it.
Solution: Know Your Ideal Customer and Focus on Building Trust with Them
Make sure your copy contains enough information on the benefits of signing up or making a purchase. Providing these details is important because you are developing trust with your customers.
Take your ideal client on a mental journey. Walk them through all the stages they will go through when using your product or service. Transparency is a safe way to build trust with new customers. Make sure they clearly know what to expect in the end by highlighting your Unique Selling Point.
3. Not Following Up
Not bringing in the sales via e-mail after the initial sign-up or purchase is also a common mistake. You may be asking yourself why this is a problem. Wouldn’t it be great if you didn’t have to worry about selling to people again after they have already bought from you?
Well, don’t get too excited just yet because this would be nice, but the truth is that it’s not going to happen on its own.
Here’s what happens: You drive traffic to your website, and people sign up or purchase something from your site. Everyone is happy at first, but then months pass by with no extra action until one day someone checks out their e-mail only to find nothing in their inbox.
This is not good for your business, and it is not a viable business move to depend on the one-time buyers who hardly know or advocate for your brand.
Solution: Set Up Follow-Up E-mails
Most people don’t bring in those extra sales via e-mail because they forget about it or they did not receive reminders. Remember what we mentioned in the previous step: You need to provide enough information and benefits so that someone is compelled to take action.
Well, this is exactly why you want to send them a follow-up e-mail after their purchase or sign-up, along with some tips on how they can use your product or service. Confirm that everything went as planned with their purchase and thank them for choosing your company.
Takeaway
You can figure out why your sales funnel is not working by looking at the data and identifying the issues. This insight is invaluable when crafting a proper marketing strategy. The success of your sales funnel boils down to constantly improving your lead generation strategy, nurturing the relationship with your audience, and providing value in a transparent manner.
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