Social media keeps evolving. You probably hear this all the time, but what does that have to do with your business? We are here to tell you that social media now transforms businesses through digital communities and transactions through direct messages.
When you create social media pages for your business, you quickly realize that social media marketing is not exactly an easy feat. Social media is no longer just a space to upload your status and vacation photos. An optimized business page can be your portfolio, business card, and a direct way to reach out to potential clients.
Here are 7 tips that will skyrocket your business through your social media pages.
How to Increase Sales through Social Media
1. Establish Your Brand Positioning
Before you create a social media page for your business, you need to be clear on your branding. Think of social media as a window to your business for the users.
Your page has to be aligned with your positioning, messaging, and branding identity to provide insights to your target audience. This refers to your content strategy, meaning the type of posts, the design and copy, and the account management will have to bring the results you aim for.
If your target audience comes across your social media pages, they should have a clear idea of what to expect from you. Your social media presence should easily define what you offer, what doing business with you could look like, and why you can provide the solution they are looking for.
With so many brands competing for people’s attention on social media, having a defined and consistent branding strategy will help you build brand awareness, boost sales, and increase your conversions.
2. Choose the Right Social Media Platforms
Some social managers may advise you to be present and create content on every social media platform you can find. But let’s face it: that’s pretty unrealistic for new businesses which most likely lack sufficient resources.
Therefore, you should first research which social media platform your ideal customer uses. There are many social media platforms for small businesses, and each differs in audience demographics and psychographics.
For example, females are more active than men on Pinterest, and one of their main reasons is to get shopping inspiration. Therefore, if your business offers services or products specifically to women, then a Pinterest business page could drive traffic to your landing pages, and your website, and ultimately increase sales.
Taking the time to think of social media demographics and your customers will deliver the desired results quickly.
3. Prioritize Video Marketing
Video Marketing is one of the most dominant social media trends of the last few years. Video is becoming a staple in social media content as it grew significantly in popularity in 2020. It is an effective way to connect with your audience on a more personal level and drive traffic to your business.
Based on statistics:
- 87% of marketing specialists reported that video content gives them a positive ROI.
- 86% of video marketers say video has been effective for generating leads.
For example, tutorial or explainer videos on landing pages can increase your conversions and attract more people to your website. A short video on social media, introducing the team or showing behind-the-scenes of what a day in your business looks like will get your audience interested in what you do.
Another engaging way to connect with your social media followers is live videos. Surveys show that 8 out of 10 people prefer watching a live video from a brand to reading their blogs.
4. Share User-Generated Content
Social proof is important to persuade your ideal customer to take action. User- generated content (UGC) is one of the most powerful promotion tricks a business can use.
Why? Because people trust other people’s experiences rather than the claims of a business. Leveraging UGC and sharing your client’s feedback increases your credibility as a business. Therefore, make sure you encourage your customers to share their feedback on their social media accounts.
5. Invest in Your Social Media Strategy
Social media users keep raising the bar when it comes to the content they expect from brands. Hence, businesses need to invest in their social media strategy now more than ever. This may include hiring a social media specialist or using software and design tools.
If a new business can’t afford to hire a social media manager, then tools like Canva, Figma, and Pexels are a great alternative. Creating captivating social media posts will make people stop their scroll and want to learn more about your brand.
Don’t forget about hashtags! Hashtags can really boost the reach of your posts and increase your brand visibility to users worldwide. You should only choose the ones that apply to your product or service. When you find out the most effective ones, stick to them.
6. Use Social Media Ads
After you create your social media accounts and share valuable content with your target audience, you can start boosting your posts. This means creating ads to promote your business on a social media platform.
For example, Instagram has turned into a popular platform for social media ads. Metrics, such as reach and the engagement rate, allow businesses to attract more customers effectively. As long as your ads are visually appealing and your offer is clear, then you can expect a significant increase in your conversions.
7. Encourage Employee Advocacy
Employee advocacy can also be an effective way to promote your business on social media. Business owners often forget how their employees are valuable marketing assets, too.
The exposure an employee can generate for the business they work for should not be overlooked.
If you encourage your employees to spread the word about your brand, this shows the transparent culture of your business. This makes it easier for your customers to trust your business and complete a purchase.
Takeaway
Social media provides a great opportunity for businesses to connect with potential and current customers. By using the right techniques, you can increase sales through social media. The seven tips we’ve provided are a good starting point, but there are many other ways to maximize your social media presence.
For more information on how you can grow your online business, check out our blog.
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