You see marketers on social media pushing systems for building a business. There’s a grain of truth to it, but only a grain.
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If you’re going to market at all on the Internet, you need a content plan. You can understand what a content plan is by breaking down the term into its two parts: “content,” and “plan.”
There is an element of branding value that comes from having a formal education.
Authentic authority is the concept of being worthy of the expertise that you project.
I once accepted the contract of a client who claimed to have never worked for anyone before.
Imagine you are in ancient times, Asia or Europe. You are walking outside in the winter cold.
Imagination is a critical component of self-development and overcoming many of life’s problems.
The Buyer’s Journey (TBJ) should be the foundation of every Internet marketing plan for every business. Regardless of its size.
I’ve achieved yet another small but meaningful milestone of my residual self-image. I’ve decided to reward myself with a violin.
You may have a vision. You may have a plan. But none of them mean anything until they’re actually tested in the market.
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