There was once a brand strategist who claimed to work for Apple. I once hired her because her website and portfolio were impressive.
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Pretend that you’re not an entrepreneur. Think in the context of you being a regular person with a nondescript job.
Building a successful and lasting brand requires a strong foundation, and faking it may not be the most optimal way to achieve it.
You see marketers on social media pushing systems for building a business. There’s a grain of truth to it, but only a grain.
If you’re going to market at all on the Internet, you need a content plan. You can understand what a content plan is by breaking down the term into its two parts: “content,” and “plan.”
There is an element of branding value that comes from having a formal education.
Authentic authority is the concept of being worthy of the expertise that you project.
I once accepted the contract of a client who claimed to have never worked for anyone before.
Imagine you are in ancient times, Asia or Europe. You are walking outside in the winter cold.
Imagination is a critical component of self-development and overcoming many of life’s problems.
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