Marketing Qualified Lead (MQL) or Sales Qualified Lead (SQL)? It’s a common question, and an important one to answer correctly in order to best nurture your business’ leads.
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As technology continues to evolve at lightning speed, it’s important to stay ahead of the curve and anticipate which trends will dominate in the next few years.
Google’s core objective is to provide the most relevant results that satisfy searcher intent. This is where YMYL comes in.
Paid advertising drives profits. It’s at the heart of the dominant tech companies’ business models, earning them tens of billions of dollars in revenues, quarter after quarter.
A business can’t possibly provide all the solutions to solve everyone’s problems. It’s important to specialize in something, whether it’s providing a service or selling products.
Why would you take a scattergun approach to your marketing, burning through your budget with untargeted content, when you have the option to take a refined approach?
You might have heard about the niche market and the buzz around businesses that adopt a niche in the early stages.
Setting up a sales funnel can be exciting, but what happens when you don’t get the results you expected?
As a small business owner, it is essential for you to understand what a sales funnel is and how to structure its four stages to map out the entire customer journey.
The success of PPC campaigns relies on a disciplined planning phase. This is when the effective advertiser makes decisions relating to which PPC metrics they’ll track.
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