Blog

Developing Brand Identity: What Are the 12 Brand Archetypes

Most of we humans thrive only when we feel understood. Thus, we connect with the archetypes created by the quiz makers and find that we are not alone.

January 20, 2020

Why Are Brands Such an Important Part of Our Daily Lives

Branding is quite possibly the most underrated aspect
of marketing. We oft lessen it to a logo, as though a logo alone is what would make a company’s brand powerful.

January 13, 2020

Find Your Entrepreneurial Style With Norton’s Marketing Pyramid

There are three types of entrepreneurial styles. I’ve structured them from the easiest to the most difficult to execute.

January 6, 2020

Customer persona and being your own boss

The Myth of Being Your Own Boss and Why You Need a Customer Persona

There was once a brand strategist who claimed to work for Apple. I once hired her because her website and portfolio were impressive.

December 30, 2019

Make Customers Loyal To Your Brand With Norton’s Mathematical Formula For Human Relationships

Pretend that you’re not an entrepreneur. Think in the context of you being a regular person with a nondescript job.

December 23, 2019

The Strongest Foundation for Building Your Brand

Building a successful and lasting brand requires a strong foundation, and faking it may not be the most optimal way to achieve it.

December 16, 2019

RUN From These Kinds Of Marketing Systems & Marketers

You see marketers on social media pushing systems for building a business. There’s a grain of truth to it, but only a grain.

December 9, 2019

Why You Need SMART Goals for Your Marketing Strategy

If you’re going to market at all on the Internet, you need a content plan. You can understand what a content plan is by breaking down the term into its two parts: “content,” and “plan.”

December 2, 2019