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  • Home
  • About
  • Services
    • Marketing Strategy
    • Paid Advertising
    • Influencer Marketing
    • Brand & Content Management
    • SEO Marketing
    • Social Media Management
  • Portfolio
  • Blog
    • Company Posts
    • Mike Norton's Posts
  • Contact

Our Services

Paid Advertising

Social media ads are highly effective ways to drive fast, controllable results. You can rely on us to consult you, or manage the account itself.
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What is paid advertising?

Paid advertising is the method of paying money to a channel (such as Facebook or Google) for exposure to a target audience. It’s performed by first understanding your target audience; this is achieved through market research, and the development of customer personas.

The ad is a piece of creative usually combining both audio and visuals engineered to evoke a response from the target audience, leading into a conversion of some kind that (typically) either directly or indirectly makes money.

When would you need a paid advertising strategy with management?

Paid advertising is a good choice for gaining fast insights and immediate results with virtually any given marketing campaign. It’s a means of scaling the sales process to thousands in a single day, per day.

Though, it’s important to have a proof of concept verifying that there’s actual market demand for whatever your offer may be. If there isn’t, then you could potentially scale thousands of dollars of loss in a day.

Why Choose Us To Be Your Paid Advertising Firm?

You would choose us to be your marketing firm for paid advertising for several reasons:
  • We’re able to think outside the box. We can do so much more than simply throwing up a basic funnel of an ad to a landing page for cold sale conversions. There are multiple ways you can wield ads, such as when to use a brand-building campaign, not for sales conversions, but for page followers to warm sell to for the longest-term ROI.
  • We have over ten years of consecutive award-winning experience.
  • You can verify our thought-process about how to execute advertising campaigns by reading our free works and case studies on the topic.
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Having a product or service is one thing; marketing it is another.

Looking for more information about paid advertising?

Read Our Blog
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August 22, 2022
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Google Search vs. Display Ads: When Should You Use Them?

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March 21, 2022
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7 PPC Metrics Small Businesses Should Track

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April 12, 2021


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