Selling on social media is not as straightforward as you might think. You can’t just start blasting your products or services and expect people to buy them.
Sales Funnel
When designed well, landing pages connect with your target audience on an emotional level and funnel them into becoming paid customers.
A well-structured sales funnel is essential for the conversion of MQLs to SQLs. A big factor in achieving these results for your company is optimized landing pages. But what does that mean?
Marketing Qualified Lead (MQL) or Sales Qualified Lead (SQL)? It’s a common question, and an important one to answer correctly in order to best nurture your business’ leads.
Setting up a sales funnel can be exciting, but what happens when you don’t get the results you expected?
As a small business owner, it is essential for you to understand what a sales funnel is and how to structure its four stages to map out the entire customer journey.
TOFU (Top Of The Funnel), MOFU (Middle Of The Funnel), and BOFU (Bottom Of The Funnel) are abbreviations and terms used by marketing and sales professionals to refer to the three different stages of a sales funnel.
A well-established sales funnel is essential to help your business grow. But first, what is a sales funnel?