Both MQLs and SQLs are important for business growth. However, it all comes down to the number of paying customers to keep a company afloat.
The Buyer’s Journey
TOFU (Top Of The Funnel), MOFU (Middle Of The Funnel), and BOFU (Bottom Of The Funnel) are abbreviations and terms used by marketing and sales professionals to refer to the three different stages of a sales funnel.
The Buyer’s Journey (TBJ) should be the foundation of every Internet marketing plan for every business. Regardless of its size.
The buyer’s journey is the process of any given potential customer going from not knowing of your brand at all, to evolving into a loyal buyer of your brand.