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Also known as the seeker, pilgrim, adventurer, and pioneer, the Explorer is a character that you’ll find at the top of a mountain or at the edge of a cliff.

How would you describe iconic figures like Mother Teresa and Princess Diana? What about teachers, nurses, and doctors?

Meet the Ruler. Also known as the King, Queen, Leader, Role Model, and Manager. A character often described as ‘the jack of all trades.’

There are three things that customers value most: the quality of what they buy, the experience of the service that delivers it, and the story of the brand.

Most of we humans thrive only when we feel understood. Thus, we connect with the archetypes created by the quiz makers and find that we are not alone.

Branding is quite possibly the most underrated aspect
of marketing. We oft lessen it to a logo, as though a logo alone is what would make a company’s brand powerful.