TOFU (Top Of The Funnel), MOFU (Middle Of The Funnel), and BOFU (Bottom Of The Funnel) are abbreviations and terms used by marketing and sales professionals to refer to the three different stages of a sales funnel.
Marketing Strategy
A well-established sales funnel is essential to help your business grow. But first, what is a sales funnel?
There was once a brand strategist who claimed to work for Apple. I once hired her because her website and portfolio were impressive.
Pretend that you’re not an entrepreneur. Think in the context of you being a regular person with a nondescript job.
If you’re going to market at all on the Internet, you need a content plan. You can understand what a content plan is by breaking down the term into its two parts: “content,” and “plan.”
There is an element of branding value that comes from having a formal education.
The Buyer’s Journey (TBJ) should be the foundation of every Internet marketing plan for every business. Regardless of its size.
One of the most common questions I’m repeatedly asked by clients, as an Internet marketing strategist, is what the best way is for building an audience for their brand online.
You may already know that having a blog is essential for your business in many ways.
With increasing innovations, digital technology puts increasing power into the individual’s hands.
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