Many small businesses are using social media for their marketing campaigns. We all know that it’s easy to connect with your target customers using platforms like Facebook, Instagram, LinkedIn, TikTok, and many more. Almost everyone is on these apps!
How your page looks, your content, how you engage with users are essential factors when creating your brand identity. Establishing an online presence for small businesses is important in the modern age.
But there are some questions to be raised. Am I really doing what’s best for my business? Is my brand getting conversions from my social media activities? Is my strategy living up to my expectations?
Read along to know six of the most common social media mistakes that every small business owner should avoid.
Common Social Media Mistakes Small Businesses Make
1. Taking Action without a Proper Strategy
The thing about using social media is it could only go two ways: give your desired results or could just be a waste of your time and effort. Take note that you have 100% control of what the outcome will be.
Posting just for the sake of staying active isn’t enough. A study done by SproutSocial shows that 45% of consumers will unfollow a brand’s social media page because of irrelevant content.
When creating posts, you always have to make sure each piece of content has a specific purpose and connects with your audience. Use the right tone, offer something of value, create content buckets designed for your target market, and be authentic.
Build a distinct strategy for each platform if you’re using multiple social media accounts. Doing this will help you generate a plan, set budgets, and establish goals.
2. Failing to Put Yourself in the Customer’s Shoes
Consumers look forward to getting the best customer service experience when interacting with your startup’s social media page. They want helpful information resources, quick replies, proper setting of expectations, and many more.
It’s important to implement and manage a social media strategy from the customer’s standpoint. Know what they want and need, then talk about their pain points and how your products or services can solve them.
It’s easier to become aware of these paint points by developing customer personas, conducting research, engaging in forums, reading the comments section of posts related to your niche, etc. Taking time to get to know your customers more will help your social media marketing efforts and avoid mistakes.
3. Great Content, Wrong Platform
Social media platforms have mapped out specific niches in content style and audience demographics. Your post should match well with the platform while keeping your brand image. Don’t expect a TikTok video to get good feedback on LinkedIn or a tweet to do well as a Facebook status. It’s important to align your messaging with the platform and followers.
4. Not Paying Attention to Your Competitors and Others in the Industry
There are probably thousands of other accounts in the same industry on social media. May it be competitors, potential partners, influencers, etc. Not engaging with relevant personas in your industry is one of the most common social media mistakes.
Try to connect with pages that aren’t your direct competitors by liking and sharing their content, commenting on their posts, doing collaborations, and more. These are great ways to reach a bigger audience and improve brand awareness.
5. Ignoring Your Metrics and Results
The main goal is getting your desired numbers. Regular evaluation of your social media marketing campaigns helps you identify where you’re at. Review data to know which areas need more work and how you can refine your social media activities.
Utilize free reporting tools to monitor your progress and get access to page analytics. Some of the metrics you need to track are engagement, click-throughs, post shares, brand mentions, and conversions.
6. Too Much Promotion
Creating promotional content is a must for any business, but it’s important to not overdo it. Not everyone likes getting ten social media ads on their newsfeeds in just an hour. Sadly, it’s one of the most frequent social media mistakes small businesses and entrepreneurs tend to make.
The key is to focus on quality over quantity. It’s essential to publish promotional posts regularly, but you also have to work on creating well-crafted educational, inspirational, and other forms of content that can eventually lead to sales.
Don’t bombard your followers with posts about your products or services, and keep their ratio under 30%. The rest of the time, post materials that provide value and speak directly to your audience.
Billions of users are on various social media platforms every day. They are important to spread the word about your business and reach your target consumers. Unfortunately, not everyone knows how to use them right.
Creating your social media page is step number one, a lot of work is still needed to make the most out of these accounts. Make sure you have the right strategy to get the results you need. You can also consider seeking professional assistance to avoid wasting valuable time and resources.
Can you point out other social media mistakes that should be avoided? Let us know in the comment section below.